{"product_id":"start-with-why","title":"Start with Why","description":"\u003cp\u003eHARDCOVER EDITION\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHow Great Leaders Inspire Everyone to Take Action\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe inspiring, life-changing bestseller by the author of \u003ci\u003eLeaders Eat Last\u003c\/i\u003e and \u003ci\u003eTogether is Better\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003eIn 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on \u003ci\u003eStart with Why\u003c\/i\u003e - the third most popular TED video of all time.\u003c\/p\u003e\n\u003cp\u003eSinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?\u003c\/p\u003e\n\u003cp\u003ePeople like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eStart with Why\u003c\/i\u003e shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eSimon Sinek is an optimist, teacher, writer, and worldwide public speaker. His first three books - \u003ci\u003eStart With Why, Leaders Eat Last\u003c\/i\u003e, and \u003ci\u003eTogether is Better\u003c\/i\u003e - have been national and international bestsellers. His first TED talk, based on \u003ci\u003eStart With Why\u003c\/i\u003e, is the third most-viewed TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":46705167532181,"sku":"1591846447","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/1882\/1013\/files\/StartWithWhy.jpg?v=1764965650","url":"https:\/\/www.thebookstore1775.com\/products\/start-with-why","provider":"The Book Store","version":"1.0","type":"link"}