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In the book, it became clear that he found the combination that allowed his men to achieve tactical superiority in every aspect.\u003c\/p\u003e\n\u003cp\u003eThe essence of war is violence and the act of killing legitimate human targets without hesitation. To accomplish this, he instituted meaningful training and used his refined principles as a human being to guide him in the leadership and administration on the moral code that rules the field of battle. He is the perfect example of all that we hold dear in our warrior culture. He loved his men, showed them the right way through his personal example, guided his actions with passion and relayed his feelings to his men completely. He was quick to note his own shortcomings and how he overcame them and was the inspiration to the team that triumphed when all Marines survived the day.\u003c\/p\u003e\n\u003cp\u003eEmotionally riveting, \u003ci\u003eThe Passion of Command\u003c\/i\u003e provides inside information into the warrior culture and allows one to grasp the complexities when hardening the mind, body and spirit for the rigors of combat. Most find it hard to communicate the human effects of combat to people who have never experienced the harsh realities associated with actually engaging an enemy. Col McCoy doesn't have that problem. He has opened the door and let the reader in.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eVisit our Amazon Associate Store to buy\u003ca href=\"https:\/\/www.amazon.com\/dp\/B006YVUXPQ\/ref=nosim?tag=maricorpasso-1-20\u0026amp;linkCode=sb1\u0026amp;camp=212353\u0026amp;creative=380549\"\u003e Kindle Version of Passion of Command\u003c\/a\u003e Today!\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: 006600;\"\u003e\u003cb\u003eVisit Barnes \u0026amp; Noble to buy \u003ca href=\"https:\/\/www.barnesandnoble.com\/w\/passion-of-command-the-moral-imperative-of-leadership-col-b-p-mccoy-usmc\/1108581597?ean=2940014083287\u0026amp;itm=1\u0026amp;usri=passion+of+command\"\u003e Nook Version of Passion of Command\u003c\/a\u003e Today!\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Evolution Printing","offers":[{"title":"Default Title","offer_id":46704969023637,"sku":"0940328372","price":15.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/1882\/1013\/files\/ThePassionofCommand.jpg?v=1764963363"},{"product_id":"performance-conversations","title":"Performance Conversations","description":"\u003cp\u003eAre you ready to transform your approach to leadership and communication within the Marine Corps? Look no further than \"Performance Conversations\" by Christopher D. Lee.\u003c\/p\u003e\n\u003cp\u003eIn this comprehensive guide, Lee shares his expertise in effective communication, providing valuable insights tailored to the unique challenges and demands of Marine Corps leadership. Whether you're a seasoned officer or a junior Marine, this book equips you with the tools to excel in performance conversations.\u003c\/p\u003e\n\u003cp\u003eLee delves into the intricacies of Marine Corps leadership, offering practical advice on conducting successful counseling sessions, providing feedback, and setting performance expectations. He addresses the critical components of communication, including active listening, empathy, and clarity, ensuring that your message is not just heard but understood.\u003c\/p\u003e\n\u003cp\u003eWith real-world examples and actionable strategies, \"Performance Conversations\" empowers you to enhance your leadership skills and foster a culture of excellence. Whether you're preparing for a promotion board, mentoring subordinates, or striving for personal and professional growth, this book is your roadmap to success within the Marine Corps.\u003c\/p\u003e\n\u003cp\u003eInvest in your leadership journey today, and unlock the potential for positive change and impact within your unit. \"Performance Conversations\" is more than a book; it's your guide to becoming a more effective and influential Marine Corps leader. Embrace the power of communication and elevate your leadership to new heights with this invaluable resource.\u003c\/p\u003e","brand":"Ingram Publisher Services","offers":[{"title":"Default Title","offer_id":46704979214485,"sku":"1586446697","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/1882\/1013\/files\/PerformanceConversations.jpg?v=1764963471"},{"product_id":"small-unit-leadership","title":"Small Unit Leadership: A Commonsense Approach","description":"\u003cp\u003ePAPERBACK EDITION\u003cbr\u003e\u003cbr\u003e\u003cb\u003eA COMMONSENSE APPROACH\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eRequired reading for all present and future leaders, this classic is for those who have to \"get the job done\" - military or not. Answers questions about motivation, building confidence and developing loyalty and good teamwork.\u003cbr\u003e\u003cbr\u003eAuthor: Dandridge M. Malone\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":46705150984341,"sku":"0891411739","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/1882\/1013\/files\/SmallUnitLeadership.jpg?v=1764965456"},{"product_id":"smarter-faster-better","title":"Smarter Faster Better:  The Transformative Power of Real Productivity (PB)","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eNEW YORK TIMES \u003c\/i\u003eBESTSELLER • From the author of \u003ci\u003eThe Power of Habit \u003c\/i\u003ecomes a fascinating book that explores the science of productivity, and why managing \u003ci\u003ehow\u003c\/i\u003e you think is more important than \u003ci\u003ewhat\u003c\/i\u003e you think—with an appendix of real-world lessons to apply to your life.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAt the core of \u003ci\u003eSmarter Faster Better\u003c\/i\u003e are eight key productivity concepts—from motivation and goal setting to focus and decision making—that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics—as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters—this painstakingly researched book explains that the most productive people, companies, and organizations don’t merely act differently.\u003c\/p\u003e\n\u003cp\u003eThey view the world, and their choices, in profoundly different ways.\u003c\/p\u003e\n\u003cp\u003eA young woman drops out of a PhD program and starts playing poker. By training herself to envision contradictory futures, she learns to anticipate her opponents’ missteps—and becomes one of the most successful players in the world.\u003c\/p\u003e\n\u003cp\u003eA group of data scientists at Google embark on a four-year study of how the best teams function, and find that \u003ci\u003ehow\u003c\/i\u003e a group interacts is more important than \u003ci\u003ewho\u003c\/i\u003e is in the group—a principle, it turns out, that also helps explain why \u003ci\u003eSaturday Night Live\u003c\/i\u003e became a hit.\u003c\/p\u003e\n\u003cp\u003eA Marine Corps general, faced with low morale among recruits, reimagines boot camp—and discovers that instilling a “bias toward action” can turn even the most directionless teenagers into self-motivating achievers.\u003c\/p\u003e\n\u003cp\u003eThe filmmakers behind Disney’s \u003ci\u003eFrozen\u003c\/i\u003e are nearly out of time and on the brink of catastrophe—until they shake up their team in just the right way, spurring a creative breakthrough that leads to one of the highest-grossing movies of all time.\u003c\/p\u003e\n\u003cp\u003eWhat do these people have in common?\u003c\/p\u003e\n\u003cp\u003eThey know that productivity relies on making certain choices. The way we frame our daily decisions; the big ambitions we embrace and the easy goals we ignore; the cultures we establish as leaders to drive innovation; the way we interact with data: These are the things that separate the merely busy from the genuinely productive.\u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003eThe Power of Habit,\u003c\/i\u003e Pulitzer Prize–winning journalist Charles Duhigg explained why we do what we do. In \u003ci\u003eSmarter Faster Better, \u003c\/i\u003ehe applies the same relentless curiosity, deep reporting, and rich storytelling to explain how we can improve at the things we do. It’s a groundbreaking exploration of the science of productivity, one that can help anyone learn to succeed with less stress and struggle, and to get more done without sacrificing what we care about most—to become smarter, faster, and better at everything we do.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":46705167171733,"sku":"0812983599","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/1882\/1013\/files\/SmarterFasterBetter.jpg?v=1764965557"},{"product_id":"start-with-why","title":"Start with Why","description":"\u003cp\u003eHARDCOVER EDITION\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHow Great Leaders Inspire Everyone to Take Action\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe inspiring, life-changing bestseller by the author of \u003ci\u003eLeaders Eat Last\u003c\/i\u003e and \u003ci\u003eTogether is Better\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003eIn 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on \u003ci\u003eStart with Why\u003c\/i\u003e - the third most popular TED video of all time.\u003c\/p\u003e\n\u003cp\u003eSinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?\u003c\/p\u003e\n\u003cp\u003ePeople like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eStart with Why\u003c\/i\u003e shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eSimon Sinek is an optimist, teacher, writer, and worldwide public speaker. His first three books - \u003ci\u003eStart With Why, Leaders Eat Last\u003c\/i\u003e, and \u003ci\u003eTogether is Better\u003c\/i\u003e - have been national and international bestsellers. His first TED talk, based on \u003ci\u003eStart With Why\u003c\/i\u003e, is the third most-viewed TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":46705167532181,"sku":"1591846447","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/1882\/1013\/files\/StartWithWhy.jpg?v=1764965650"},{"product_id":"team-of-rivals","title":"Team of Rivals: The Political Genius of Lincoln","description":"\u003cp\u003ePAPERBACK EDITION\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe Political Genius of Abraham Lincoln \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis brilliant multiple biography is centered on Lincoln's mastery of men and how it shaped the most significant presidency in the nation's history.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eDoris Kearns Goodwin won the Pulitzer Prize in history for \u003ci\u003eNo Ordinary Time: Franklin and Eleanor Roosevelt: The Home Front in World War II\u003c\/i\u003e, which was a bestseller in hardcover and trade paperback. She is also the author of the bestsellers \u003ci\u003eWait Till Next Year, The Fitzgeralds and the Kennedys\u003c\/i\u003e, and \u003ci\u003eLyndon Johnson and the American Dream\u003c\/i\u003e. She lives in Concord, Massachusetts, with her husband, Richard Goodwin.\u003c\/p\u003e","brand":"Simon and Schuster","offers":[{"title":"Default Title","offer_id":46705177297045,"sku":"0743270754","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/1882\/1013\/files\/TeamofRivals.jpg?v=1764965821"},{"product_id":"the-coaching-habit","title":"The Coaching Habit","description":"\u003cp\u003eImmerse yourself in the art of effective coaching with \"The Coaching Habit\" by Michael Bungay Stanier. This insightful book offers a practical and transformative approach to coaching that empowers individuals to lead and guide with impact. Learn the seven essential coaching questions that drive meaningful conversations, foster growth, and create lasting change. Whether you're a leader, manager, or aspiring coach, this book provides the tools to cultivate deeper connections, enhance communication, and drive personal and professional development. Embrace the power of coaching and unlock your potential for leadership excellence with \"The Coaching Habit.\u003c\/p\u003e","brand":"Macmillan","offers":[{"title":"Default Title","offer_id":46705204068501,"sku":"0978440749","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/1882\/1013\/files\/TheCoachingHabit.jpg?v=1764966098"},{"product_id":"the-leaders-bookshelf","title":"The Leader's Bookshelf","description":"\u003cp\u003e\u003cspan\u003eFor the last several years Adm. James Stavridis and his co-author, R. Manning Ancell, have surveyed over 200 active and retired four-star military officers about their reading habits and favorite books, asking each for a list of titles that strongly influenced their leadership skills and provided them with special insights that helped propel them to success in spite of the many demanding challenges they faced. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Leader's Bookshelf\u003c\/span\u003e\u003cspan\u003e synthesizes their responses to identify the top 50 books that can help virtually anyone become a better leader.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach of the works - novels, memoirs, biographies, autobiographies, management publications - are summarized and the key leadership lessons extracted and presented. Whether individuals work their way through the entire list and read each book cover to cover, or read the summaries provided to determine which appeal to them most, The Leader's Bookshelf will provide a road map to better leadership.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHighlighting the value of reading in both a philosophical and a practical sense, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Leader's Bookshelf\u003c\/span\u003e\u003cspan\u003e provides sound advice on how to build an extensive library, lists other books worth reading to improve leadership skills, and analyzes how leaders use what they read to achieve their goals.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":46705322885269,"sku":"1682478564","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/1882\/1013\/files\/TheLeader_sBookshelf.jpg?v=1764967598"},{"product_id":"the-undoing-project","title":"The Undoing Project","description":"\u003cp\u003eForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of science, Kahneman and Tversky’s extraordinary friendship incited a revolution in Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. In \u003cem\u003eThe Undoing Project,\u003c\/em\u003e Lewis shows how their Nobel Prize–winning theory of the mind altered our perception of reality.\u003c\/p\u003e","brand":"W. W. Norton and Company","offers":[{"title":"Default Title","offer_id":46705367384213,"sku":"0393354776","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/1882\/1013\/files\/TheUndoingProject.jpg?v=1764968033"},{"product_id":"what-now-lieutenant","title":"What Now, Lieutenant?","description":"\u003cp\u003ePAPERBACK EDITION\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLeadership Forged from Events in Vietnam, Desert Storm and Beyond\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eWars, fought on a grand scale with global consequences, are made up of countless smaller battles and events. For the men who fought, bled and died in them they are not small - those little pieces of war - and the personal aftermath and their effect is beyond measure. One such battle pitted a North Vietnamese Army (NVA) battalion of 700+ men against the men of Company I, Third Battalion, Ninth Marines, Third Marine Division. Of the seven officers in the field at the beginning, only three walked out. I was one of them.\u003c\/p\u003e\n\u003cp\u003eI was 24 years old, and this was my first significant combat experience (and surprisingly, what happened - what I was called upon to do, was something I never imagined. What came afterward defined me for the rest of my life). The fighting lasted six hours, and toward the end, we were almost out of ammunition. Those few hours changed forever the lives of the survivors, including me, and the next of kin of the men we lost.\u003c\/p\u003e\n\u003cp\u003eThat battle was the crucial event in my life; an ultimate \u003ci\u003eWhat Now, Lieutenant?\u003c\/i\u003e moment that taught me so much that came into play in other such moments in my future. True, they would not be as traumatic as what I experienced as a lieutenant, but they were moments that whether I was a lieutenant, major or general, each forced me to call upon my experience, knowledge, training and common sense to respond appropriately. That phrase... that question with all it entails and how one responds when it's asked of them... seemed to fit best as a title for what you're reading now. Seeing that question in the eyes of the men on Hill 70 that day is how I learned a most valuable lesson about leadership over the course of a bloody day in Vietnam, now more than 49 years ago.\u003c\/p\u003e\n\u003cp\u003eEverything that happened to me after that day is now seen through that prism.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eGeneral Richard \"Butch\" Neal, USMC (Retired)\u003c\/p\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":46705565008021,"sku":"1937592642","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/1882\/1013\/files\/WhatNowLieutenant.jpg?v=1764970134"},{"product_id":"essentialism-the-disciplined-pursuit-of-less","title":"Essentialism: The Disciplined Pursuit of Less","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eEssentialism isn’t about getting more done in less time. 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It is a \u003cspan class=\"a-text-italic\"\u003esystematic discipline\u003c\/span\u003e for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution toward the things that really matter.\u003c\/p\u003e\n\u003cp\u003eBy forcing us to apply more selective criteria for where to spend our precious time and energy, the disciplined pursuit of less empowers us to reclaim control of our own choices, instead of giving others the implicit permission to choose for us.\u003c\/p\u003e\n\u003cp\u003eEssentialism is not one more thing to do. It’s a whole new way of doing less, but better, in every area of our lives. 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An energising and pragmatic read, this book unpacks six years of research and work with organisations and individuals who are taking progressive action to lead from lenses versus labels, evidencing the value of generational diversity.\u003c\/p\u003e\n\u003cp\u003eFor the first time in history, we have up to five generations at work. In the context of a world in flux and polycrisis, our diversity is a powerful force multiplier for good, if we debunk the stereotypes and know how to unlock it.\u003c\/p\u003e\n\u003cp\u003eGet inspired by exclusive case studies and conversations written through the voices of five generations and four continents across global corporates, family businesses, education and foundations, including: Ahlström I The EY Foundation I The Financial Times I Hoffmann-La Roche I Imaginable Futures I LVMH I Liberty Global I MARS I Mission 44 I The Oxford Character Project I St Gallen Symposium I The UNDP and Samsung and more …!\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eBorrow and build on inspiring work from intergenerational alliances and intrapreneurs, to next generations and future generations\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eLearn from case studies and solutions across diverse business contexts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eApply the mindset, skillset and toolkits from work delivering shared value and sustainable impact\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eFive Generations at Work: How we win together, for good\u003c\/span\u003e is a transformative read for all business leaders, people leaders and CEOs. Importantly, it stands out because it was written for every generation – for students, first career movers, founders, managers, leaders and board members. Above all, this book is a call to action to us all. When humanity is being challenged by the forces upon us, from climate, to geopolitics, to technology, we need to draw on the strengths of every generation for sustainable and systemic change for good.\u003c\/p\u003e","brand":"Wiley Publishing","offers":[{"title":"Default Title","offer_id":47015135707285,"sku":"139425220X","price":27.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/1882\/1013\/files\/Five_Generations.jpg?v=1772220098"},{"product_id":"generals-and-admirals-criminals-and-crooks","title":"Generals and Admirals, Criminals and Crooks","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eU.S. flag officers are intended to be exemplary defenders of duty, honor, and country―but what can we learn by exposing the bad leaders lurking within these venerable ranks?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThere is an ugly strain of criminal and unethical leadership in the upper ranks of the American military. Despite the exemplary service of most American military members, a persistent minority of U.S. flag officers (Navy admirals and Army, Air Force, and Marine generals) have embroiled the profession in scandal since the Revolutionary War. In \u003cspan class=\"a-text-italic\"\u003eGenerals and Admirals, Criminals and Crooks\u003c\/span\u003e, award-winning author Jeffrey J. Matthews examines bad leadership in American military history over the past one hundred years, beginning with war crimes in the Philippine-American War and ending with the recent Fat Leonard corruption scandal.\u003c\/p\u003e\n\u003cp\u003eScrutinizing a range of leadership failures, including moral cowardice, sex crimes, insubordination, toxic leadership, and obstruction of justice, Matthews offers a fascinating analysis of the bases and motives leading to these missteps and explores what could be done to curtail future misconduct of generals and admirals. The book also includes an up-to-date examination of President Trump’s term in office that highlights the vital role honorable military leadership plays in our democracy. Confronting the dark side of criminal and unethical conduct among U.S. flag officers, this frank and historically grounded book offers valuable lessons in leadership that will stimulate further debate and critical self-assessment within the U.S. military.\u003c\/p\u003e","brand":"Longleaf Services, Inc","offers":[{"title":"Default Title","offer_id":47015136362645,"sku":"026820652X","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/1882\/1013\/files\/Generals_and_Admirals.jpg?v=1772219984"},{"product_id":"make-your-bed","title":"Make Your Bed","description":"\u003cp\u003eIf you want to change the world, start off by making your bed.\u003c\/p\u003e\n\u003cp\u003eOn May 17, 2014, Admiral William H. McRaven addressed the graduating class of the University of Texas at Austin on their Commencement day. Taking inspiration from the university’s slogan, “What starts here changes the world,” he shared the ten principles he learned during Navy Seal training that helped him overcome challenges not only in his training and long Naval career, but also throughout his life—lessons that would help change themselves—and the world—for the better.\u003c\/p\u003e\n\u003cp\u003eAdmiral McRaven’s original speech went viral with over 10 million views. Building on the core tenets laid out in his speech, McRaven now recounts tales from his own life and from those of people he encountered during his military service. Told with great humility and optimism, this timeless book provides simple wisdom, practical advice, and words of encouragement that will inspire readers to achieve \u003cspan class=\"a-text-italic\"\u003emore\u003c\/span\u003e, even in life’s darkest moments.\u003c\/p\u003e","brand":"Hachette Book Group","offers":[{"title":"Default Title","offer_id":47015136952469,"sku":"1455570249","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/1882\/1013\/files\/Make_Your_Bed.jpg?v=1772219412"},{"product_id":"matterhorn-a-novel-of-the-vietnam-war","title":"Matterhorn: A Novel of the Vietnam War","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eFeatured in PBS’s \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eThe Vietnam War\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e series by Ken Burns \u0026amp; Lynn Novick.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eThe \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eNew York Times\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e bestselling, “powerhouse” (\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eTIME\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e Magazine) debut from Vietnam War veteran, Karl Marlantes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAn incredible publishing story written over the course of thirty years by a highly decorated Vietnam veteran, a\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eNew York Times\u003c\/span\u003e best seller for sixteen weeks, a National Indie Next and a \u003cspan class=\"a-text-italic\"\u003eUSA Today\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ebest seller\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eMatterhorn\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ehas been hailed as a brilliant account of war” (\u003cspan class=\"a-text-italic\"\u003eNew York Times Book Review\u003c\/span\u003e). Now out in paperback, \u003cspan class=\"a-text-italic\"\u003eMatterhorn\u003c\/span\u003e is an epic war novel in the tradition of Norman Mailer’s \u003cspan class=\"a-text-italic\"\u003eThe Naked and the Dead\u003c\/span\u003e and James Jones’s \u003cspan class=\"a-text-italic\"\u003eThe Thin Red Line\u003c\/span\u003e. It is the timeless story of a young Marine lieutenant, Waino Mellas, and his comrades in Bravo Company, who are dropped into the mountain jungle of Vietnam as boys and forced to fight their way into manhood. Standing in their way are not merely the North Vietnamese but also monsoon rain and mud, leeches and tigers, disease and malnutrition. Almost as daunting, it turns out, are the obstacles they discover between each other: racial tension, competing ambitions, and duplicitous superior officers. But when the company finds itself surrounded and outnumbered by a massive enemy regiment, the Marines are thrust into the raw and all-consuming terror of combat. The experience will change them forever.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eMatterhorn\u003c\/span\u003e is a visceral and spellbinding novel about what it is like to be a young man at war. It is an unforgettable novel that transforms the tragedy of Vietnam into a powerful and universal story of courage, camaraderie, and sacrifice: a parable not only of the war in Vietnam but of all war, and a testament to the redemptive power of literature.\u003c\/p\u003e","brand":"Ingram Publisher Services","offers":[{"title":"Default Title","offer_id":47015137706133,"sku":"0802145310","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/1882\/1013\/files\/Matterhorn.jpg?v=1772219288"},{"product_id":"nimitz-at-war","title":"Nimitz at War","description":"\u003cp\u003eOnly days after the Japanese attacked Pearl Harbor, President Franklin D. Roosevelt tapped Chester W. Nimitz to assume command of the Pacific Fleet. Nimitz was not the most senior candidate available, and some, including his new boss, U.S. Navy Admiral Ernest J. King, considered him a “desk admiral,” more suited to running a bureaucracy than a theater of war. Yet FDR’s selection proved nothing less than inspired. From the precarious early months of the war after December 7th,1941 to the surrender ceremony in Tokyo Bay nearly four years later, Nimitz transformed the devastated and dispirited Pacific fleet into the most powerful and commanding naval force in history.\u003c\/p\u003e\n\u003cp\u003eFrom the start, the pressures on Nimitz were crushing. Facing demands from Washington to mount an early offensive, he had first to revive the depressed morale of the thousands of sailors, soldiers, and Marines who served under him. He had to corral independent-minded subordinates—including Admiral Bill “Bull” Halsey and General Holland “Howlin’ Mad” Smith—and keep them focused on shared objectives. He had to maintain a sometimes-fraught relationship with his Army counterpart Douglas MacArthur, and cope with his superiors, including the formidably prickly King and the inscrutable FDR. He had to navigate the expectations of a nation impatient for revenge and eventual victory. And of course, he also confronted a formidable and implacable enemy in the Imperial Japanese Navy, which, until the Battle of Midway, had the run of the Pacific.\u003c\/p\u003e\n\u003cp\u003eCraig Symonds’ \u003cspan class=\"a-text-italic\"\u003eNimitz at War\u003c\/span\u003e reveals how the quiet man from the Hill Country of Texas eventually surmounted all of these challenges. Using Nimitz’s headquarters—the eye of the hurricane—as his vantage point, Symonds covers all the major campaigns in the Pacific from Guadalcanal to Okinawa. He captures Nimitz’s composure, discipline, homespun wisdom, and most of all his uncanny sense of when to assert authority and when to pull back. In retrospect it is difficult to imagine anyone else accomplishing what Nimitz did. As Symonds’ absorbing, dynamic, and authoritative portrait reveals, it required qualities of leadership exhibited by few other commanders in history, qualities that are enduringly and even poignantly relevant to our own moment.\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":47015144751253,"sku":"0197761321","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/1882\/1013\/files\/Nimitz.jpg?v=1772219173"},{"product_id":"on-killing-learning-to-kill-in-war-and-society-pb","title":"On Killing: Learning to Kill in War and Society (PB)","description":"\u003cp\u003e\u003cspan\u003eIn World War II, only 15 to 20 percent of combat infantry were willing to fire their rifles. In Korea, about 50 percent. In Vietnam, the figure rose to more than 90 percent. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe good news is that most soldiers are loath to kill. But armies have developed sophisticated ways sophisticated ways of overcoming that instinctive aversion. The psychological cost for soldiers, as evidenced by the increase in post-traumatic stress, is devastating. This landmark study brilliantly illuminates the techniques the military uses to help soldiers kill and raises vital questions about the implications of escalating violence in our society. \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Hachette Book Group","offers":[{"title":"Default Title","offer_id":47015179157653,"sku":"0316040932","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/1882\/1013\/files\/OnKilling.jpg?v=1772561816"},{"product_id":"risk-a-users-guide-hb","title":"Risk: A User's Guide (HB)","description":"\u003cp\u003eWhat if you could learn how to expect the unexpected? In business, like in life, foresight is crucial for avoiding pitfalls and disaster – and yet it’s something we spend nearly no time developing. Retired four-star general Stan McChrystal has lived a life associated with the deadly risks of combat; he has been forced to analyze and prepare for situations he didn’t even know were possible. As a business consultant, he has seen how hundreds of individuals and organizations – too often and to great cost – fail to mitigate risk. Why? Because they focus on the probability of something happening instead of the interface through which any and all risks can be managed.\u003c\/p\u003e\n\u003cp\u003eIn A User’s Guide , McChrystal presents a new system of responding to risk. He lays out ten dimensions of control which we can adjust at any given time, no matter the narrative, bias, action, timing, adaptability, communication, technology, diversity, structure and leadership. Drawing on compelling examples ranging from military history to the business world, and offering infinitely practical exercises to improve preparedness, McChrystal illustrates how these ten factors are almost always in effect – and how, by considering them constantly, individuals and organizations can exert mastery over every conceivable sort of risk that they might face. We may not be able to see into the future, but Risk gives us a framework for improving our resistance and building a strong defense against what we know — and what we don’t.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":47015199309973,"sku":"0593192206","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/1882\/1013\/files\/Risk.jpg?v=1772218954"},{"product_id":"the-wisdom-of-the-bullfrog","title":"The Wisdom of the Bullfrog","description":"\u003cp\u003eThe title “Bullfrog” is given to the Navy SEAL who has served the longest on active duty. Admiral McRaven was honored to receive this honor in 2011 when he took charge of the United States Special Operations Command. When McRaven retired in 2014, he had 37 years as a Navy SEAL under his belt, leading men and women at every level of the special operations community. In the ensuing four years, he served as Chancellor to the entire University of Texas System, with its 230,000 students and 100,000 faculty and health care workers.\u003c\/p\u003e\n\u003cp\u003eDuring those four decades, Admiral McRaven dealt with every conceivable leadership challenge, from commanding combat operations—including the capture of Saddam Hussein, the rescue of Captain Phillips, and the raid for Osama bin Laden.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eThe Wisdom of the Bullfrog\u003c\/span\u003e draws on these and countless other experiences from Admiral McRaven’s incredible life, including crisis situations, management debates, organizational transitions, and ethical dilemmas, to provide readers with the most important leadership lessons he has learned over the course of his forty years of service.\u003c\/p\u003e\n\u003cp\u003eEach chapter provides a \u003cspan class=\"a-text-italic\"\u003eMake Your Bed\u003c\/span\u003e-like parable, rich with insights about the specific leadership traits required to be at the top of your game. \u003cspan class=\"a-text-italic\"\u003eThe Wisdom of the Bullfrog\u003c\/span\u003e is Admiral McRaven’s clear-eyed treatise on the leadership qualities that separate the good from the truly great.\u003c\/p\u003e","brand":"Hachette Book Group","offers":[{"title":"Default Title","offer_id":47015288635541,"sku":"1538707942","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/1882\/1013\/files\/Bullfrog.jpg?v=1772218838"},{"product_id":"the-yompers-with-45-commando-in-the-falklands-war","title":"The Yompers: With 45 Commando in the Falklands War","description":"\u003cp\u003eCalled to action on 2 April 1982, the men of 45 Commando Royal Marines assembled from around the world to sail 8,000 miles to recover the Falkland Islands from Argentine invasion. Lacking helicopters and short of food, they ‘yomped’ in appalling weather carrying overloaded rucksacks, across the roughest terrain. Yet for a month in mid-winter, they remained a cohesive fighting-fit body of men. They then fought and won the highly successful and fierce night battle for Two Sisters, a 1,000 foot high mountain which was the key to the defensive positions around Stanley.\u003c\/p\u003e\n\u003cp\u003eThis is a first hand story of that epic feat, but it is much more than that. The first to be written by a company commander in the Falklands War, the book gives a compelling, vivid description of the ‘yomp’ and infantry fighting, and it also offers penetrating insights into the realities of war at higher levels. It is a unique combination of descriptive writing about frontline fighting and wider reflections on the Falklands War, and conflict in general.\u003c\/p\u003e\n\u003cp\u003eGritty and moving; sophisticated, reflective and funny, this book offers an abundance of timeless truths about war.\u003c\/p\u003e","brand":"Casemate Publishers","offers":[{"title":"Default Title","offer_id":47015290929301,"sku":"1473853427","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/1882\/1013\/files\/The_Yompers.jpg?v=1772218239"},{"product_id":"marine-maxims","title":"Marine Maxims","description":"\u003cp\u003e\u003cspan\u003eMarine Maxims is a collection of fifty principle-based leadership lessons that Thomas J. Gordon acquired commanding Marines over a career spanning three decades of service. Dealing with the complexities and challenges of the contemporary operating environment requires an internal moral compass fixed true. These maxims focus on developing inner citadels of character, moral courage, and the resilience to persevere in a contested domain where information is key. Its purpose is to provide future leaders with a professional development plan that will steel their resolve and enable them to lead with honor. Thematically, these maxims build upon a foundation of character, courage, and will. To be effective, a leader must model and inspire the will to persevere in the face of danger or adversity. The essence of effective leadership is credibility. A leader‘s credibility is derived from a congruence of competence and character. Exceptional leaders are not remembered for what they accomplished, but how they did it. Those that lead with integrity will be remembered as a leader worth following.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ingram Publisher Services","offers":[{"title":"Default Title","offer_id":47136221331605,"sku":"1682476979","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/1882\/1013\/files\/1682476979.jpg?v=1773769700"}],"url":"https:\/\/www.thebookstore1775.com\/collections\/leadership-military-science.oembed?page=2","provider":"The Book Store","version":"1.0","type":"link"}